My press packs are complete. Concluded. Wrapped up. Finalised. Done.
I had a little trouble deciding what I wanted to put into my press pack at the start, I wanted something that would make it individual, and a little more, ‘oh that cool’ instead of ‘hello generic press pack number 12’.
I decided to print a really bold coloured image on the back of my CV, this way theres a pop of colour! I also popped in my super cool postcard and my flipping epic business cards. Can I hear you spay ‘raised spot gloss’?
I also put in a USB, which I had put a digital version of my fashion portfolio, my CV, images from the photoshoot and a few CAD visuals of my designs.
Then to make it even more unique to my collection, I decided to add in some fabric samples, now whoever gets a press pack can have their own piece of hand dyed and screen printed fabric, curtesy of Courtney Suller Textile Design.
There has now also been a last minute addition. Not so last minute that I actually added it last minute, but it was only last week that I added in one of my mini lookbook’s into the press pack. I thought it was just a cool way of being able to see what’s on the memory stick but right in front of you. It also has all my contact details on it which can be seen through the clear container, which makes it look super profresh.
Maybe not quite, but I did make a look book to go in my press pack. I wanted something that was a bit different but still showed all the work that I’ve out into this collection, and I’ve had the idea of a look book floating around in my head for a few months now (probably because Irene said it and it just lodged itself in my brain). so why the heck not right?
It’s only a tiny little thing, a5 with only 6 pages, but its a cool little addition to my press pack, and as its so small it didn’t take too long to design the pages, leaving plenty of time for me to procrastinate with something else.
Costing and value. I didn’t realise theses things could be interesting but I found todays talk about them actually got me thinking. Costings for artists are different from costings for pretty much anything else, there’s many other things to consider, most especially the amount of time you’re going to put into creating your product. I also found the part on branding interesting. I already knew that with a brand you could basically change twice as much as anyone else, and people will still by it. Ever heard of people saying ‘you’re paying for the name’? well that’s exactly true, I just never thought to think of this in terms of my own work.
I’m really considering contacting the centre of entrepreneurship for more information, or even to attend one of their networking events.
Today’s Professional practice talk was about our press pack and what to put in them. This is really helpful because other than saying the name, I had no idea what a press pack was or what it entailed. I can now start thinking about what I want my press pack to look like, how I want I packaged, and about all the relevant information that needs to go inside.
This weeks professional practice was presented by none other than our very own Keireine Canavan, about setting up your own business.
Setting up your own business is just one of those things that you know people have done, so its possible, you just never think that your should do it yourself, or maybe that just the way I’ve always thought about. Like it would be great saying, ‘oh you know, I run my own business’, it sounds really cool and interesting, and lets not forget it makes you sound like a very accomplished entrepreneur, but I don’t think anyone truly realises what needs to. Be done behind the scenes in order to get to that place.
The talk from Keireine went through all the finer points you need to know about setting up your own business, from VAT and tax through to IP and common mistakes that usually happen within the starting off period. It was actually all very interesting. I don’t know if I’m strange and like to know the ins and outs and all the financial and legal operations that go on, but it was finally all displayed in one place, with Keireine being able to quickly take us through the main need-to-knows, which she knows first hand, from running her own business (how cool right?).
It makes the through of setting up your own business much more plausible, when you know, and you’ve heard about it from someone whos already been through all of that; which is something that both Keireine and Clojo (from a previous professional practice) were able to tell us.
This morning we had a talk from Sarah and Julie Valentine and about their journey towards creating The Sustainable Studio; an open co-working community space, that invites creatives to interact and inspire each other.
Not only does that sound like an amazing place to be, but everything they use is on its second life. They are giant recycling/ reusing buffs which is so refreshing and interesting.
I’m big on recycling and reuse so it was really interesting for me to hear about their journey.