Leader Of The Pack

My press packs are complete. Concluded. Wrapped up. Finalised. Done.

I had a little trouble deciding what I wanted to put into my press pack at the start, I wanted something that would make it individual, and a little more, ‘oh that cool’ instead of ‘hello generic press pack number 12’.

I decided to print a really bold coloured image on the back of my CV, this way theres a pop of colour! I also popped in my super cool postcard and my flipping epic business cards. Can I hear you spay ‘raised spot gloss’?

I also put in a USB, which I had put a digital version of my fashion portfolio, my CV, images from the photoshoot and a few CAD visuals of my designs.

Then to make it even more unique to my collection, I decided to add in some fabric samples, now whoever gets a press pack can have their own piece of hand dyed and screen printed fabric, curtesy of Courtney Suller Textile Design.

There has now also been a last minute addition. Not so last minute that I actually added it last minute, but it was only last week that I added in one of my mini lookbook’s into the press pack. I thought it was just a cool way of being able to see what’s on the memory stick but right in front of you. It also has all my contact details on it which can be seen through the clear container, which makes it look super profresh.

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Book of Revelation

Maybe not quite, but I did make a look book to go in my press pack. I wanted something that was a bit different but still showed all the work that I’ve out into this collection, and I’ve had the idea of a look book floating around in my head for a few months now (probably because Irene said it and it just lodged itself in my brain). so why the heck not right?

It’s only a tiny little thing, a5 with only 6 pages, but its a cool little addition to my press pack, and as its so small it didn’t take too long to design the pages, leaving plenty of time for me to procrastinate with something else.


Professional Practice – Press Packs

Today’s Professional practice talk was about our press pack and what to put in them. This is really helpful because other than saying the name, I had no idea what a press pack was or what it entailed. I can now start thinking about what I want my press pack to look like, how I want I packaged, and about all the relevant information that needs to go inside.