Designer Research – Shamima Musarrat

I love Shamima’s style. Her designs are urban and edgy; and I especially like that she’s taken inspiration for her patterns from her urban surroundings. Using building structures in a grid pattern. I also like her mix of opaque and translucent lines/colours.

I think it could be an interesting idea to experiment with the opaqueness of different inks, maybe seeing if I could dilute a printing ink enough or even make it so pigmented nothing would be seen through the layer. This ties in really well with the substrates I’ve been using.

I also really like Shamima’s muted colour pallet, it shows a example of how using a contrasting colour can bring a design to life. This appeal to me as I’m using a monotone colour base with bright pops of colour added in for a really exciting effect.

Her mood boards reflect her designs. I feel that I should be adding more of my own work onto my mood boards, making sure they evoke them same spirit and feeling as the designs I’ve been experimenting with.

I definitely agree with Sarah and Irene that my mood boards need to be more professional, and that they need to be edgier and match the atmosphere of my collection.


Designer Research – Kelcey Towell

Kelcey Towell

Kelcey Towel is one of the inspiring designer I found thanks to Irene. Her mention of look on Art Thread earlier today was pretty much the most useful website I’ve been told about next to WGSN.

I found Kelcey by accident, even now, and its only been about an hour, I don’t know how I found her, but I do know that thanks to seeing her work and noticing the links that she had on her profile, I was Abel to find other designers that have influenced my mind to think of different approaches to designs.


I found one of Kelcey’s designs to be really interesting. It was a book that has blocks of colour, some font, and then some little drawings on a acetate page between the two. The minimal colour and the use of substrates interested me to look closer, and reaffirmed the idea of layering in my own collection.

I also like that Kelcey is a typographer; she creates her won fonts and designs which I again find really interesting. I’m thinking of how I would go about creating a font for my collection, one that complements my designs but is also different enough to stand out.


Straight Outta Cardiff

While I was walking through town earlier, I saw a window which had a painted ‘closing down’ sign on it, only it wasn’t the closing down that interested me, but the paint that had been used on this glass.

The paint that had been used, had tried and cracked into a strange but interesting pattern, sort of grid like definitely, which I suppose s why I found it so interesting to begin with. safe to say I snapped a photo of it.

I was really intrigued by these marks that have seemingly at random, been formed. like the paint had fractured when it had dried. I wanted to recreate this, so I grabbed a acetate sheet and started to paint streaks on it with different pains, but I wasn’t really getting the effect I wanted. So what did I do when faced with a problem I could solve? I asked my dad. Because lets face it, dad’s have all the answers, and he did.

Into the kitchen we went, grabbed the oil out of the cupboard and slathered it over the acetate before painting on it with acrylic, a water based paint. *high-five dad* the paint didn’t stick to all the acetate, where the oil was stopping it, it created some really lovely marks, which I will be taking into print later this week to try out as a surface pattern designs! yay.

Don’t Let’s Present

Today was the day.

The day where I/G were coming into the studio.

The day of presentations and feedback.

Its safe to say that I was nervous this morning. I came into the studio, got called off into my group, which happened to be the group that was presenting to Sarah, the boss man of I/G.

I got to go first, which I think was a good thing. I didn’t have to watch anyone else present before me, so I didn’t have any epic standard to live up to, ‘cause lets face it, my presentation skills are just plain bad. Not as bad as they were, which was horrific, but still a on the ‘meh’ side of things. Well not today! *fist pump* today I was cool and relaxed, I was a bit ‘oh dear lord what do I say!’ around minute four, but then I took a breath and continued, only for the alarm to sound, praise Jesus!

To be honest, I don’t think I did terribly, I was given good feedback on my presentation skills; I kept eye contact and I spoke slowly and cohesively, which is always a plus. I don’t think anyone likes presentation but I know I really don’t, then only thing that made me calmer, was knowing that what I was speaking about was my work. Even if I said something wrong, they wouldn’t know, because no body knows my work, better than I do; and that was a really calming thought.

Overall, Sarah and Irene were happy with what I had presented them, besides my mood boards.

I picked a great client, and I really thought about that client when designing, and it showed. The age range I chose, was appropriate for my collection, as was my chosen market.

They liked my idea of using black and grey with just bits of colour, and they told me that I could go even further with this, having more black and white and just tiny pops of colour that really made the designs stand out.

I got suggests on different materials to add in, but overall they really loved the materials and process I have chosen to use; albeit with the suggestion of using laser cutting –  which I super looking forward to experimenting with! (Once I re-learn how to use it).

I am so pleased with the feedback I got from Sarah and Irene; only a bit daunted by the idea that in the past, Sarah has been really happy with collections at this point, but then they lost there direction. I do not want to lose my direction.

I plan to keep with my ideas and just expand on them. I’ve created new, and professional looking mood boards that will help me keep on track of where I am going. I have really focused on my client, looking into the langue they use and then come of the most popular style trend therein, but I’ve also stuck to some of the idea I love, like having designs that purpose glitched, or made to look wrong. I’m happy to think that the things that I really like about my collection, are things that match with client profile. Not that theres any part of my collection I don’t like!

Now it time to experiment some more while refining my ideas.

Onwards James! and don’t spare the horses.

Master of Mood Boards

Thanks to Irene, who mentioned a website named Art Thread, I’ve been able to find not only artist who’s work I find really impressive and inspiring, but I also found some amazing examples of what professional mood boards should look like.

They are pretty much designs in their own right. They’ve been extremely well thought out and represented, they have all the necessary information without being too cluttered, and you can really get a feel for the collection from looking at them; which is exactly what I needed to see. My mood boards were nothing compared to the ones I’ve seen on Art Thread today. These one are professional and contemporary. They elicit the same mood as the collection, and give the narrative of how the collection has grown.

From looking at these samples I can tell that I have a lot of work cut out for mw to make my mood baords this professional looking. I’m looking forward to it!

Professional Practice – Clojo Ruth

Clojo Ruth is a designer whose running a successful, and professional business. Her work is individual, unique and skilfully created, and oh year, she graduated university earlier this year.

Wait, what?

This time last year Clojo was a third year, just like me; in the middle of the consultancy brief, just like me; and she was learning and developing her skill set and her own personal style, just like me.

This women is inspiring. She completed her third year with an amazing collection that was full of technical skills and greatly thought out ideas, and turned her passion for digital stitch into her won buisness.

Sure, setting up your own business sounds easy, but just from listening to her talk about it, you can tell that a lot of work and dedication goes in to creating, and keeping your business afloat. Your designs have to be contemporary, accessible and of great skill and value. You have to promote yourself in the right way, and make sure that you, and your designs are protected.

It was really interesting hearing Clojo’s story, and quite inspiring as well.

Wake Me Up Before You Digital-Stitch

Today was another day in the stitch room. I created two samples using free-machine embroidery, but I disliked the second so much I decided that at least for this afternoon, I wanted to experiment with digital stitch instead.

My free-machining on Friday was boss, like it was really great, I looked like I was done digital (not really that much, but it was really good) and then today, I just wasn’t good. My font wasn’t well formed and it was gappy, and it just made my soul hurt really. So instead of carrying on making samples that wouldn’t have as much heart in them, I ran away to the digital stitch room and started to draw out a font that was (almost) perfectly and beautifully formed. I drew out a circle onto the digital stitch programme, and used this to shape the rest of my letters, and oh man did it look good. I was excited, and this was another technique that I could experiment with and compare the effects of.

I wanted to create my samples by hand, using only analogue methods in keeping with the inspiration I have been taking from the 80s, but then I was thinking, digital was around in the 80s, so I could have a mix. I would stay mostly using hand made techniques, but adding a little digital now and again might just give my collection that edge it needs.

Plus I figured that by painstakingly drawing then editing every single letter I drew, I made up for not having hadn’t stitched them as well.

I really loved how my letters stitched out. They were so well formed that I’m actually surprised that I drew them, like damn, as young people would say these days, those letters are ‘on fleek’. But seriously, I’m very proud of how the letters came out, they were all in proportion and, where curved, where almost perfectly circular. I also chose a really bright blue to stitch out my words in, which was actually surprisingly easy to pick out. I didn’t have any trouble with colours today, in fact, the choice for this samples was between a vibrant blue and a hot pink. It seems that the further I get into this project the easier I’m finding it to use colour, so I don’t know if it was just because I wasn’t used to using colours that I found it so difficult to begin with, but at least i’m getting better at it now.