Tom Smith and Giftmakers Excellent Adventure

For this collection, IG have asked that our collection be design from one of two brands; Tom Smith or Giftmaker Collection. Tom smith is a luxury brand who cherishes tradition, whereas Giftmaker Collection is a more high street brand that is sold worldwide, as such it is much more accessible to everyday people. With my theme and the general direction in which I want to take my collection, I have decided that my collection will be targeted at ‘kidults’ which can generally cover anyone between 12 – 25 years old. It can target children wanting to feel older as well as adult who feel younger. ’kidult’ is the broad term used for that in-between age where no one really know how old you are. With this in mind, I think that the brand that I should be designing for is Giftmaker Collection, which as I said, is a much more high street and accessible brand.

Advertisements


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s