Minerals About Town – Part 2

As of yet, I hadn’t seen any mineral inspired paraphernalia anywhere in high street shop, online searches have given me any indication that anyone has been working with them. Until now! One not so quite Monday afternoon had me walking into Urban Outfitters ready to start looking through the sale when the bookstand at the front of store caught my eye, what could be standing on this book stand you may ask? Well I’ll tell you.  Sitting innocently in plain view were Ohh Deer X Urban Outfitters collaboration notebooks, featuring minerals on their jackets! I’m not ashamed to say I got excited.


For this project i have been looking at minerals, as you might have guessed, but it’s one thing to troll through WGSN and understand that minerals are going to feature within the trend world soon, it’s a completely different surprise when you start seeing these creations, which are so similar to what your working on, appear on a shelf in a high street shop.



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