My press packs are complete. Concluded. Wrapped up. Finalised. Done.
I had a little trouble deciding what I wanted to put into my press pack at the start, I wanted something that would make it individual, and a little more, ‘oh that cool’ instead of ‘hello generic press pack number 12’.
I decided to print a really bold coloured image on the back of my CV, this way theres a pop of colour! I also popped in my super cool postcard and my flipping epic business cards. Can I hear you spay ‘raised spot gloss’?
I also put in a USB, which I had put a digital version of my fashion portfolio, my CV, images from the photoshoot and a few CAD visuals of my designs.
Then to make it even more unique to my collection, I decided to add in some fabric samples, now whoever gets a press pack can have their own piece of hand dyed and screen printed fabric, curtesy of Courtney Suller Textile Design.
There has now also been a last minute addition. Not so last minute that I actually added it last minute, but it was only last week that I added in one of my mini lookbook’s into the press pack. I thought it was just a cool way of being able to see what’s on the memory stick but right in front of you. It also has all my contact details on it which can be seen through the clear container, which makes it look super profresh.
During the cohort meeting on Monday it was mentioned that we needed a hard copy of our brief for the hand in, which reminded me that my brief needed a slight tweaking. I made sure that there wasn’t anything in my brief that wasn’t also in my collection (basically I took outa few handy loopholes that I thought I might when I wrote the brief) and made sure that everything was in tip top shapes for hand in.
And now I present you with, The Finished Brief –
I took some time today to put together my artist statement, and to really think about what I wanted to write in it. I wanted it to be succinct and to the point, while at the same time displaying the same passion that I have for my collection. Here’s what I came up with.
I have a heart for the homeless, one that makes me strive to fight for them, and to be heard for them. I created this collection as a way to break through the cloud of negativity and misconception that surrounds homelessness, so that no one gets treated as less than human because of a difference in living situation. I wanted my designs to reflect what homeless people see on a daily bases so I chose to focus patterns and markings found on the ground. This collection has a fashion outcome, for which I chose to create men’s outerwear. I chose outwear because of its protective nature, which I thought reflected really well with the idea that I’m trying to get across, that those who are vulnerable, such as the homeless, should be protected.